Case study
Cricket Australia
Ticket Sales & Event Engagement Meta Ad Campaigns
Meta Ad Campaigns to drive event awareness, ticket sales, and event participation both in person and at home while viewing matches on television.
Summary
- Facebook and Instagram Advertising to drive event awareness and ticket sales
- Sold out VIP events as part of the Boxing Day Test & National Summer match series
- Women's Test event awareness, ticket sales, and home viewer participation and engagement
The Challenge
The Plan
The Solution
The Results
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