Imagine what would happen if your online marketing, social media, and advertising campaigns were bringing in new and repeat ticket sales or bookings like clockwork?
No more wasting money on ads.
No more trying to figure out what works on which platform.
No more getting stuck in the weeds of trying to figure out what to post and when.
No more time wasted spinning your wheels on marketing when your time is better spent on other things.
Does this sound familiar?
You have the capacity and desire to grow / sell more tickets / drive more bookings / expand your business, and you know one of the key levers to get to that point is through marketing, but whenever you attempt to do it yourself or hand it over to someone else, it either takes up all the attention or isn't effective enough, and meanwhile the rest of your business suffers?
Let’s face it… there’s just too much to keep on top of when it comes to running a venue, producing an event, or operating a tourism business as it is, let alone trying to keep up with an ever-changing online marketing landscape. Thats where we come in.
We work with you and your team to increase your ticket sales, qualified leads, and quantifiable bookings through bringing together each piece of the social media and digital marketing puzzle, from driving awareness among new audiences, nurturing them until they convert, and driving new and repeat sales, always using the latest cutting edge strategies to ensure profitable performance and growth.
Partner with us by letting our expert team plug into your business and watch your online sales soar.
We’re all about helping businesses and brands grow profitably online through strategic social media advertising and other digital marketing methods.
Social Season is led by founders and friends, Erin Lyall and Ashlea O’Loughlin, who together bring over 30 years of combined experience in digital marketing, event management, bookings and publicity across the events, tourism, and venue industries.
We understand how each piece of the puzzle fits together when it comes to understanding the data, building and implementing the marketing strategy, managing the social media and content day-to-day, and how it all leads to increased growth, ticket sales, and bookings.
Our team has a simple and clearly defined mission - help our clients grow their businesses and generate profitable revenue in the short and long-term through applying our expertise and understanding of the ever-changing social media and digital marketing landscape.
Given our founders' combined 30+ years of experience in events, venues, and tourism, we were heartbroken to see the impacts of 2020 and beyond on not only our own business, but on our beloved industries, clients and professional network. Our vision is to have a real, lasting and positive impact on the strength and longevity of the businesses operating in these industries in the short and long term.
Social Season was founded at the beginning of 2018 by long-time friends and colleagues, Erin Lyall and Ashlea O’Loughlin.
Having worked together in the music and events industry for years, Erin and Ashlea were instrumental in the growth and digital marketing of nine live music venues across Australia, including Melbourne’s Corner Hotel and 170 Russell, Max Watt’s (previously The Hi-Fi), and Northcote Social Club. They were also heavily involved in booking and managerial aspects of Falls Music & Arts Festival and Groovin the Moo festival.
After branching out on their own, Social Season was initially focused on digital marketing campaigns supporting the music and events industry, while also running campaigns for clients in eCommerce and lead generation across the fashion, design and tourism sectors.
In 2020, the agency was forced to pivot to fully focus on helping their clients to succeed through online revenue channels including online subscriptions, eCommerce, and lead generation.
In 2022, with the world finally (sort of) returning to normal, we started to see our old venue, tourism, and event clients return and remembering our passion and enthusiasm for these industries, we haven't looked back since.
At its core, Social Season is a digital marketing agency at the cutting edge of social media and online marketing.
We are continually researching, testing, and learning the best social and online strategies, and sharing that information with our clients, staff, and social media followers.
Renowned for our personal touch (you won’t be treated like another number on a big agency conveyor belt) we get to know you and your business and work with you, as an extension of your team, to get the job done.
We genuinely care about the people we work with and for, and are committed to improving our clients’ lives through not only helping grow businesses to the next level, but also taking a load off when it comes to worrying about your business’ digital marketing.
We are driven by our values and everything in our business, from the people we hire to the businesses we choose to work with, must align with our core values:
Service and Solution-Oriented
Our success is your success. We’re all about hitting those KPIs and then looking beyond those targets to what’s next.
Committed and Accountable
We say what we’ll do and we do what we’ll say - you can count on that.
Performance-focused
We strive to do everything within our power to get you the results you're after. We don't control the people in your target audience or the digital tools we use to reach them, but you can be sure we're always applying the most effective and cutting-edge strategies and creative ideas to your campaigns for the best chance of success.
Remote Excellence
Originally based and founded in Melbourne, Social Season's team is now spread out more widely across Melbourne, regional Victoria and beyond. As a digital agency working as a predominantly remote team since our inception, we have the opportunity to seek out the best marketing talent for the job at hand, regardless of location, yet we love coming together with each other and with clients to collaborate and celebrate those wins.
Camaraderie
Our small but mighty team has a family spirit. We’re positive, determined, and compassionate people who care about the people we work with and for.
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