about us

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Imagine what would happen if your online marketing and advertising campaigns were bringing in new and repeat sales like clockwork.  

No more wasting money on ads. 
No more trying to figure out what works on which platform. 
No more getting stuck at the same revenue ceiling you just can’t seem to crack. 
No more time wasted on marketing that just isn’t working, or isn’t working fast enough. 

Let’s face it… there’s just too much to keep on top of when it comes to running a business as it is, let alone trying to keep up with an ever-changing online marketing landscape. Thats where we come in.

We work with you and your team to increase your sales and leads through bringing together each piece of the marketing puzzle, from driving awareness among new audiences, nurturing until they convert, and driving new and repeat sales, always using the latest online sales and marketing strategies to ensure performance and growth. 

Partner with us by letting our expert team plug into your business and watch your online sales soar.

We’re all about helping businesses and brands grow profitably online through strategic social media advertising and other digital marketing methods.

Meet

ERIN & ASHLEA

Led by female founders Erin Lyall and Ashlea O’Loughlin, who together bring over 20 years of combined experience in digital marketing and publicity across a range of industries, we understand how each piece of the puzzle fits together when it comes to promoting brands and driving sales or leads online.

Book a call with Erin & Ashlea

Our team has a simple and clearly defined mission - help our clients generate more revenue through strategic, data-driven digital marketing strategies and tactics that work together, not in isolation, and strengthen our clients’ businesses overall.

We help established businesses strengthen and scale online revenue channels by driving profitable revenue and growth through a combination of paid social media, search and display advertising, email marketing, messenger and SMS marketing, website conversion optimisation and development, and more. See our Services page for more info.

Our 6/six step

process

One /

Discover

One /

Discover

We start with an in-depth business intelligence and discovery process called a Results Action Plan, which allows us to get a full picture of the business and your goals. You wouldn’t let someone without a license or understanding of the road rules drive a car and this is our way of earning the license required to get you where you want to be.

Two /

Define

Two /

Define

We identify all the levers you need to pull to start moving your business in the direction you want to take it, and itemise the levers in order of priority. If we’ve taken you on as a client and we’ve gotten this far into the process, the roadmap we define here is essentially a roadmap to your success.

Three /

Develop

Three /

Develop

Now it’s time to get everything set up for success. We research, develop, and refine the key messaging, copy, buyer personas, targeting, keywords, visual creative, landing pages, UX updates, and all the other ingredients identified as being important to those levers we defined.

Four /

Deploy

Four /

Deploy

This is where the ‘Action’ part of the Results Action Plan comes into play. It’s where campaigns start rolling out, website updates or builds commence, or accounts are set up depending on what has been identified in the plan

Five /

Deliver

Five /

Deliver

The work doesn’t stop once campaigns are live because we’re not a set-and-forget type of agency. We are continuously analysing, testing and optimising for continued success. The digital marketing world is one of the fastest-changing industries there is, so part of our delivery is ensuring our clients’ campaigns are keeping up and performing as they should.

Six /

Demonstrate

Six /

Demonstrate

Being the results-driven team that we are, you can be sure the reporting will be transparent and crystal clear. We don’t hide behind accounts you can’t access or data you can’t understand. We ensure you own all your data and we simply have access to it, which allows us to help you interpret and understand the data and what it means for your business.

One /

Discover

One /

Discover

We start with an in-depth business intelligence and discovery process called a Results Action Plan, which allows us to get a full picture of the business and your goals. You wouldn’t let someone without a license or understanding of the road rules drive a car and this is our way of earning the license required to get you where you want to be.

Two /

Define

Two /

Define

We identify all the levers you need to pull to start moving your business in the direction you want to take it, and itemise the levers in order of priority. If we’ve taken you on as a client and we’ve gotten this far into the process, the roadmap we define here is essentially a roadmap to your success.

Three /

Develop

Three /

Develop

Now it’s time to get everything set up for success. We research, develop, and refine the key messaging, copy, buyer personas, targeting, keywords, visual creative, landing pages, UX updates, and all the other ingredients identified as being important to those levers we defined.

Four /

Deploy

Four /

Deploy

This is where the ‘Action’ part of the Results Action Plan comes into play. It’s where campaigns start rolling out, website updates or builds commence, or accounts are set up depending on what has been identified in the plan

Five /

Deliver

Five /

Deliver

The work doesn’t stop once campaigns are live because we’re not a set-and-forget type of agency. We are continuously analysing, testing and optimising for continued success. The digital marketing world is one of the fastest-changing industries there is, so part of our delivery is ensuring our clients’ campaigns are keeping up and performing as they should.

Six /

Demonstrate

Six /

Demonstrate

Being the results-driven team that we are, you can be sure the reporting will be transparent and crystal clear. We don’t hide behind accounts you can’t access or data you can’t understand. We ensure you own all your data and we simply have access to it, which allows us to help you interpret and understand the data and what it means for your business.

Social Season was founded at the beginning of 2018 by long-time friends and colleagues, Erin Lyall and Ashlea O’Loughlin. 

Having worked together in the music and events industry for years, Erin and Ashlea were instrumental in the growth and digital marketing of nine live music venues across Australia, including Melbourne’s Corner Hotel and 170 Russell, Max Watt’s (previously The Hi-Fi), and Northcote Social Club. They were also heavily involved in booking and supporting Falls Music & Arts Festival and Groovin the Moo festival. 

After branching out on their own, Social Season was initially focused on digital marketing campaigns supporting the music and events industry, while also running campaigns for clients in eCommerce and lead generation across the fashion, design and tourism sectors. 

After Covid hit, Social Season pivoted to fully focus on helping businesses in eCommerce, online subscriptions, and lead generation, strengthen and scale their online presence with holistic and strategic digital marketing campaigns, and we haven’t looked back since. 

At its core, Social Season is a digital marketing agency at the cutting edge of social media and online marketing. 
We are continually researching, testing, and learning the best social and online strategies, and sharing that information with our clients, staff, and social media followers. 

Renowned for our personal touch (you won’t be treated like another number on a big agency conveyor belt) we get to know you and your business and work with you, as an extension of your team, to get the job done. 
We genuinely care about the people we work with and for, and are committed to improving our clients’ lives through not only helping grow businesses to the next level, but also taking a load off when it comes to worrying about their business’ digital marketing. 

At the end of the day - we only want to work with people we like, and who we know we can do good work for… and who are good people to work with in return.

We are driven by our values and everything in our business, from the people we hire to the businesses we choose to work with, must align with our core values: 

Service and Solution-Oriented
Our success is your success. We’re all about hitting those KPIs and then looking beyond those targets to what’s next. 

Committed and Accountable 
We say what we’ll do and we do what we’ll say - you can count on that. 

Eager to learn 
We strive for continuous self-improvement and love the challenges and learning opportunities that come with the ever-changing nature of the digital and online marketing world, so you can be sure we’re always applying the most effective and cutting-edge strategies to your campaigns. 

Autonomous and Proactive Team Players
Although we’re Melbourne-based and founded, we’ve been working as a predominantly remote team since our inception. This allows us to look for the best marketing talent to work on campaigns and doesn’t restrict us to a small local pool. We’re self-driven and thrive when working remotely, yet we love coming together with each other and with clients to collaborate. 

Camaraderie 
Our small but mighty team has a family spirit. We’re positive, determined, and compassionate people who care about the people we work with and for.

Connect

with us

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