Our

Services

Email Marketing and List Automation

Book a call

Email is such a crucial part of the marketing ecosystem and when executed well, it can eventually drive up to 30% of your ongoing recurring online revenue long after we've finished building them. Think evergreen welcome series, up-sells, cross-sells, list re-engagement, winback, and more.  

Plus, unlike with social media, you own your customer list, which is not only a powerful marketing tool in itself and safeguards your business from whatever big tech is doing at different points in time, but it also adds significant value to your business should you ever want to sell.

Specialising in platforms such as Active Campaign, Klaviyo, and Mailchimp (others also supported), our team are skilled at building email automations that take your customer on the journey from sign up to sale and back again.

Email automation strategies that drive revenue long after we've finished building them

Includes:

  • Customer journey strategy
  • Copywriting
  • Email design
  • Tagging, integration and tracking
  • Setup in your email software

Other

Services

Our 6/six step

process

One /

Discover

One /

Discover

We start by getting to know each other, usually on an initial call or two with your team. It's all about understanding who you are, your short and long-term goals, and the resources available to leverage now so we can build on strength and get you to your targets. You wouldn’t let someone without a license or understanding of the road rules drive a car and this is our way of earning the license required to get you where you want to be.

Two /

Plan

Two /

Plan

We take all the learnings from our initial calls, and perhaps a mini tech stack audit, and identify the best service or mix of services that are the right fit for your business, budget and goals, then run you through your best options and our availability to schedule the work for kickoff.

Three /

Set Up

Three /

Set Up

Now it’s time to get everything set up for success. We pick your brains even deeper than we did on our initial get to know each other call and get you to fill out a briefing doc, which we then discuss on a kickoff call. Meanwhile, our team researches the target market, develops the strategy, assesses viability of any existing creative assets (such as videos, images, copy, and the website/ticketing/booking user experience) and often edit or create new ones. Here we also refine the campaign key messaging, write new copy variations, map out the marketing funnel, create targeting lists, identify keywords and hashtags, and set up tracking and analytics to make sure we're collecting as much meaningful data as possible. Phew. Talk about busy busy! No wonder you don't have time for all this.

Four /

Launch

Four /

Launch

We take all the planning and set-up from the previous step and build the campaigns and launch the first assets, whether that's via advertising, organic social, email marketing, or other digital marketing channels.

Five /

Optimise

Five /

Optimise

The work doesn’t stop once campaigns are live because we’re not a set-and-forget type of agency. We are continuously analysing, testing and optimising for continued success. The social media and digital marketing world is one of the fastest-changing industries there is, so part of our delivery is ensuring our clients’ campaigns are keeping up and performing as they should, and that we're always learning and optimising for greater results thanks to the data and insights we have access to.

Six /

Demonstrate

Six /

Demonstrate

Being the results-driven team that we are, you can be sure the reporting will be transparent and crystal clear. We don’t hide behind accounts you can’t access or data you can’t understand. We ensure you own all your data and we simply have access to it, which allows us to help you interpret and understand the data and what it means for your business and targets.

One /

Discover

One /

Discover

We start by getting to know each other, usually on an initial call or two with your team. It's all about understanding who you are, your short and long-term goals, and the resources available to leverage now so we can build on strength and get you to your targets. You wouldn’t let someone without a license or understanding of the road rules drive a car and this is our way of earning the license required to get you where you want to be.

Two /

Plan

Two /

Plan

We take all the learnings from our initial calls, and perhaps a mini tech stack audit, and identify the best service or mix of services that are the right fit for your business, budget and goals, then run you through your best options and our availability to schedule the work for kickoff.

Three /

Set Up

Three /

Set Up

Now it’s time to get everything set up for success. We pick your brains even deeper than we did on our initial get to know each other call and get you to fill out a briefing doc, which we then discuss on a kickoff call. Meanwhile, our team researches the target market, develops the strategy, assesses viability of any existing creative assets (such as videos, images, copy, and the website/ticketing/booking user experience) and often edit or create new ones. Here we also refine the campaign key messaging, write new copy variations, map out the marketing funnel, create targeting lists, identify keywords and hashtags, and set up tracking and analytics to make sure we're collecting as much meaningful data as possible. Phew. Talk about busy busy! No wonder you don't have time for all this.

Four /

Launch

Four /

Launch

We take all the planning and set-up from the previous step and build the campaigns and launch the first assets, whether that's via advertising, organic social, email marketing, or other digital marketing channels.

Five /

Optimise

Five /

Optimise

The work doesn’t stop once campaigns are live because we’re not a set-and-forget type of agency. We are continuously analysing, testing and optimising for continued success. The social media and digital marketing world is one of the fastest-changing industries there is, so part of our delivery is ensuring our clients’ campaigns are keeping up and performing as they should, and that we're always learning and optimising for greater results thanks to the data and insights we have access to.

Six /

Demonstrate

Six /

Demonstrate

Being the results-driven team that we are, you can be sure the reporting will be transparent and crystal clear. We don’t hide behind accounts you can’t access or data you can’t understand. We ensure you own all your data and we simply have access to it, which allows us to help you interpret and understand the data and what it means for your business and targets.

"Highly recommend working with Social Season! They're a fantastic digital marketing company to work with! Both Erin & Ashlea are highly skilled professional experts in their craft."

Eli Chamravi, Wild Thing Music Group

"The Social Season team have been instrumental in Sparro Designs early success. We couldn't be happier with our partnership, nor is there anyone else we'd choose to work with. This committed team are performance driven, insights lead and solutions focused ALWAYS! They are fabulous humans to work with, creative and 100% dedicated to continued learning in this forever evolving space. ✨"

Amie Fitt, Sparro Designs

"Highly efficient, informed, creative and agile, my experience with Social Season has been nothing but a positive one. The agency's acute grasp of the fast moving social media landscape is second to none, and when coupled with an always savvy, creative spirit, makes for a force to be reckoned with. In an industry crowded with mediocre players, these guys bring an insight-based approach to strategic social projects and ongoing retainers. Of particular value to my clients has been Social Season's Road to Results plans - a comprehensive initial audit of each client's state of play across key strengths, weaknesses, opportunities, recommendations and more."

Belinda Wall, Brand Amplified

"Social Season are the most impressive agency I've worked with in many years; Erin and Ash consistently exceed expectations, over deliver and think laterally to meet their client's needs. I couldn't recommend them more highly and will continue to work with them!"

Alex Tempany, Alex Tempany Jewelry

"The Social Season team are second to none when it comes to their depth of knowledge in the digital marketing space, and in their dedication to their client's success. They are truely a priceless asset for any business wanting to grow!"

Matilda Barrie, Studio-Barrie

"An incredibly impressive business with a friendly and efficient team of social media experts. Social Season creates completely tailored and effective Social Media Marketing campaigns and deliver an unmatched knowledge of the fast moving Social Media landscape. I couldn't recommend them more highly."

Tina Orr, Director Hatching Communications

"Highly recommend working with Social Season! They're a fantastic digital marketing company to work with! Both Erin & Ashlea are highly skilled professional experts in their craft."

Eli Chamravi, Wild Thing Music Group

"An incredibly impressive business with a friendly and efficient team of social media experts. Social Season creates completely tailored and effective Social Media Marketing campaigns and deliver an unmatched knowledge of the fast moving Social Media landscape. I couldn't recommend them more highly."

Tina Orr, Director Hatching Communications

"The Social Season team are second to none when it comes to their depth of knowledge in the digital marketing space, and in their dedication to their client's success. They are truely a priceless asset for any business wanting to grow!"

Matilda Barrie, Studio-Barrie

"Social Season are the most impressive agency I've worked with in many years; Erin and Ash consistently exceed expectations, over deliver and think laterally to meet their client's needs. I couldn't recommend them more highly and will continue to work with them!"

Alex Tempany, Alex Tempany Jewelry

"Highly efficient, informed, creative and agile, my experience with Social Season has been nothing but a positive one. The agency's acute grasp of the fast moving social media landscape is second to none, and when coupled with an always savvy, creative spirit, makes for a force to be reckoned with. In an industry crowded with mediocre players, these guys bring an insight-based approach to strategic social projects and ongoing retainers. Of particular value to my clients has been Social Season's Road to Results plans - a comprehensive initial audit of each client's state of play across key strengths, weaknesses, opportunities, recommendations and more."

Belinda Wall, Brand Amplified

"The Social Season team have been instrumental in Sparro Designs early success. We couldn't be happier with our partnership, nor is there anyone else we'd choose to work with. This committed team are performance driven, insights lead and solutions focused ALWAYS! They are fabulous humans to work with, creative and 100% dedicated to continued learning in this forever evolving space. ✨"

Amie Fitt, Sparro Designs

"Highly recommend working with Social Season! They're a fantastic digital marketing company to work with! Both Erin & Ashlea are highly skilled professional experts in their craft."

Eli Chamravi, Wild Thing Music Group