Securing press coverage for your event can be a powerful tool for increasing visibility, driving ticket sales, and building credibility for your event. By gaining coverage in local, regional, or national media outlets, you can reach new audiences, create buzz, and establish your event as a must-attend event. Here we explore the benefits of PR for your event and provide tips and best practices for securing press coverage.
One of the key benefits of press coverage is the ability to reach new audiences. By gaining coverage in relevant local, regional, or national media outlets, you can reach new audiences who may not have been aware of your event otherwise. This can include potential attendees, sponsors, and partners.
Another benefit of press coverage is the ability to establish credibility and authority for your event. By gaining coverage in reputable media outlets, you can position your event as a reputable and noteworthy event, which can help to drive ticket sales and attract sponsors and partners.
When securing press coverage for your event, it's important to start by identifying the right media outlets to target. This means researching and identifying media outlets that align with the theme, message and values of your event and that have a relevant audience that would be interested in attending.
It's also important to create a compelling and newsworthy press release. Media outlets are approached daily from people seeking press coverage, so you want to make sure you’re positioning yourself to stand out. Craft a press release that tells a compelling story about your event, showcases the most exciting news that has yet to be released, and that highlights the unique value and selling points of your event.
Once you have identified the right media outlets and created a compelling press release, it's important to build relationships with journalists and media contacts. Reach out to journalists and media contacts to introduce your event and discuss potential coverage opportunities, and stay in touch throughout the planning and execution process.
If you’re having trouble making contact with journalists and media contacts it may be worthwhile hirinng a publicist who specializes in your type of event or industry. Reputable publicists will have established relationships with key media outlets relevant to your event and will be able to assist with securing coverage across a variety of outlets for you.
In order to help to increase interest and coverage from media outlets many events will offer incentives for coverage. This could be in the form of complimentary tickets, VIP packages, or exclusive access to event performers or speakers for members of the media outlet’s team. This can be a great way to get coverage both before and during the event, and establish relationships with key media for any future events you put on.
Once you’ve received press coverage you want to make sure you’re promoting it effectively. This means highlighting the press coverage on your event website, social media channels, and through your own press releases. This will help to generate buzz and excitement around the event, increase visibility among the media outlet's audience and build credibility and authority for your event.
Securing press coverage for your event can be a powerful tool for increasing visibility, driving ticket sales, and building credibility for your event. By following these tips and best practices, you can create a comprehensive and successful media outreach strategy that will help your event stand out and gain the attention it deserves. Don't forget to also to thank the media who covered your event and to keep them updated with future events, this will help you to maintain a good relationship with them and increase the chances of them covering your future events.