Brighton Receptions was under new management and suffering from very poor PR due to the mis-management of several client bookings from the previous venue operators. The new venue team had stepped into a social media storm and wanted to recover, restore the venue’s reputation as a premier event space and drive a high volume of new bookings.
We only had 3 months in which to turn it all around. The new venue operators were preparing to renovate the venue after 1 year and we were fast approaching the peak period for event bookings.
Previously the client had relied solely on traditional advertising methods in their local area and word of mouth to attract new bookings. Limited online marketing had been undertaken and as such we had to develop a complete strategy from scratch that would deliver a high volume of good quality leads, fast!