Gigliola Boutique is a fashion retail store with brick and mortar stores based in Melbourne (Diamond Creek). Gigliola's owner wanted to increase sales via their online store.
Gigliola was already a successful fashion boutique but with Melbourne going in and out of lockdowns for two years, they wanted to sure up their online marketing and ecommerce channels to secure the business.
We took the client through our signature Road to Results Marketing Plan process in order to spot the quick win opportunities and also identify areas for quick and easy improvement that would make all the difference to their ad campaigns, which they were already running internally.
The Road to Results process allowed us to hit the ground running and as soon as we took over managing the ad campaigns, monthly ecommerce sales results doubled in the first month and increased again the following month.
The client was thrilled with online sales results picking up so rapidly but didn’t have certain aspects of the supply chain at a level that it could keep up so we had to pause the campaigns. As far as problems go, it’s not a bad one to have!
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