Case study

Corner Hotel Group


Social Season Co-Founder and Director Erin Lyall managed the digital and social media marketing for the Corner Hotel / Venue Collective venue group of 9 live music venues in Melbourne, Sydney and Brisbane from 2011 until 2016, during which time she oversaw:

  • Built the venue email database from a few thousand subscribers to over 80,000 ticket buying subscribers
  • Established and built social media followings on Facebook and later Instagram with many posts going viral and shows selling out so fast they'd add 2nd, 3rd, 4th, or even 5th dates due to being able to reach the ticket buying market so quickly after going on sale
  • Launched and built venue database and brand for new Sydney sister venue, Newtown Social Club

The Challenge

The Plan

The Solution

The Results

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