Case study

Cricket Australia

Ticket Sales & Event Engagement Meta Ad Campaigns

Meta Ad Campaigns to drive event awareness, ticket sales, and event participation both in person and at home while viewing matches on television.


  • Facebook and Instagram Advertising to drive event awareness and ticket sales
  • Sold out VIP events as part of the Boxing Day Test & National Summer match series 
  • Women's Test event awareness, ticket sales, and home viewer participation and engagement

The Challenge

The Plan

The Solution

The Results

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